Useful for
Where it earns its place
Research keywords
Review competitor themes
Prepare a content brief
Decision guide
Where it fits—and where it doesn’t.
Best for
Research keywords
Not ideal for
Unsupervised use with broad sensitive-data access or consequential write actions.
Common setup gotchas
- Plan, region, role and workspace policy can change what is visible.
- The live OAuth and action scopes—not this summary—are authoritative at setup.
Permission & privacy notes
Know what you’re opening up.
Campaign and audience data may be confidential or regulated. Use approved accounts and review publishing, spend and audience changes.
Connection screens and capabilities can change. Recheck requested permissions at setup, remove access you no longer need and follow your organisation’s data-handling policy.
Platform comparison
Same tool. Different connection.
“Verified” means the tool appears in the official platform catalogue or current first-party documentation. It does not guarantee access on every plan or surface. “Not found” records only what our checked sources showed—it is not a claim of incompatibility.
ChatGPT
Verified
Semrush is listed in the current Plugin Directory. Review the live listing for its included apps, actions, setup and supported ChatGPT or Codex surfaces.
- Capabilities
- read · search · write
- Plan & admin reality
- Verified in the current Plugin Directory. Installation and invocation can still vary by plan, role, workspace, region and supported surface.
- Confirmation model
- Review OAuth scopes and the live permission screen. Require human confirmation before external writes, sends, publishing or data changes.
- Privacy note
- Campaign and audience data may be confidential or regulated. Use approved accounts and review publishing, spend and audience changes.
- Runtime caveat
- Capabilities can change without notice; recheck the live listing and permission screen before setup. Grok connectors are MCP-based.
Claude
Verified
Bring authorised search-marketing research into content and campaign planning workflows. Exact fields and actions depend on the live connection and source-system permissions.
- Capabilities
- read · search · write
- Plan & admin reality
- Listed in Anthropic's Connectors Directory (browsable in Claude, Claude Desktop and Claude mobile). Connectors are free to add, but a paid Claude plan is required, and the connected service's own subscription still applies separately.
- Confirmation model
- Review OAuth scopes and the live permission screen. Require human confirmation before external writes, sends, publishing or data changes.
- Privacy note
- Campaign and audience data may be confidential or regulated. Use approved accounts and review publishing, spend and audience changes.
- Runtime caveat
- Claude connectors run on the Model Context Protocol (MCP), the open standard Anthropic created. Capabilities can change without notice; recheck the live Connectors Directory entry and permission screen before setup.
Gemini
Not found in checked sources
We did not find a current first-party Gemini listing for Semrush; custom MCP availability is not treated as native support.
- Capabilities
- Not published as supported
- Plan & admin reality
- No current first-party platform listing was located in the sources checked. This platform is excluded from directory filters for this tool.
- Confirmation model
- No connection model verified.
- Privacy note
- Campaign and audience data may be confidential or regulated. Use approved accounts and review publishing, spend and audience changes.
- Runtime caveat
- A custom MCP route may exist, but it is not counted as built-in or catalogue availability.
Grok
Not found in checked sources
We did not find a current first-party Grok listing for Semrush; custom MCP availability is not treated as native support.
- Capabilities
- Not published as supported
- Plan & admin reality
- No current first-party platform listing was located in the sources checked. This platform is excluded from directory filters for this tool.
- Confirmation model
- No connection model verified.
- Privacy note
- Campaign and audience data may be confidential or regulated. Use approved accounts and review publishing, spend and audience changes.
- Runtime caveat
- A custom MCP route may exist, but it is not counted as built-in or catalogue availability.
Try it with intent
Useful starting prompts.
“Use Semrush to research keywords; cite the source records and do not change anything.”
“Review competitor themes. Show the proposed result for approval before any external action.”
Works in these stacks
Combine it with a purpose.
02Move from one good idea to a useful content set.
Turn interest into organised next steps.
