CRM & sales

HubSpot

Published by HubSpot

All fourAppVerifiedChecked 2026-09-02

Use CRM context for account research, pipeline review and careful lead follow-up.

Useful for

Where it earns its place

01

Summarise a contact

02

Review a deal

03

Draft a follow-up

Decision guide

Where it fits—and where it doesn’t.

Best for

Summarise a contact

Not ideal for

Unsupervised use with broad sensitive-data access or consequential write actions.

Common setup gotchas

  • Plan, region, role and workspace policy can change what is visible.
  • The live OAuth and action scopes—not this summary—are authoritative at setup.

Permission & privacy notes

Know what you’re opening up.

CRM records contain personal data and private commercial notes. Apply role-based access, consent rules and human approval before outreach or updates.

Connection screens and capabilities can change. Recheck requested permissions at setup, remove access you no longer need and follow your organisation’s data-handling policy.

Platform comparison

Same tool. Different connection.

“Verified” means the tool appears in the official platform catalogue or current first-party documentation. It does not guarantee access on every plan or surface. “Not found” records only what our checked sources showed—it is not a claim of incompatibility.

ChatGPT

Verified

Use CRM context for account research, pipeline review and careful lead follow-up. Exact fields and actions depend on the live connection and source-system permissions.

Capabilities
read · search · write
Plan & admin reality
Availability varies by plan, workspace policy, role, region and supported ChatGPT surface. Check the live Plugin Directory entry before rollout.
Confirmation model
Review OAuth scopes and the live permission screen. Require human confirmation before external writes, sends, publishing or data changes.
Privacy note
CRM records contain personal data and private commercial notes. Apply role-based access, consent rules and human approval before outreach or updates.
Runtime caveat
Capabilities can change without notice; recheck the live listing and permission screen before setup. Grok connectors are MCP-based.

Claude

Verified

Use CRM context for account research, pipeline review and careful lead follow-up. Exact fields and actions depend on the live connection and source-system permissions.

Capabilities
read · search · write
Plan & admin reality
Listed in Anthropic's Connectors Directory (browsable in Claude, Claude Desktop and Claude mobile). Connectors are free to add, but a paid Claude plan is required, and the connected service's own subscription still applies separately.
Confirmation model
Review OAuth scopes and the live permission screen. Require human confirmation before external writes, sends, publishing or data changes.
Privacy note
CRM records contain personal data and private commercial notes. Apply role-based access, consent rules and human approval before outreach or updates.
Runtime caveat
Claude connectors run on the Model Context Protocol (MCP), the open standard Anthropic created. Capabilities can change without notice; recheck the live Connectors Directory entry and permission screen before setup.

Gemini

Verified

HubSpot is confirmed as a connector under Gemini Enterprise – Business edition. Review the live listing for exact actions and required admin authorisation.

Capabilities
read · search · write
Plan & admin reality
Documented under Gemini Enterprise – Business edition, a separately priced product (around $21/user/month, annual commitment) aimed at small businesses and individual departments — not the same as Gemini for Google Workspace or the standalone consumer Gemini app. HubSpot's own administrator must authorise the connector in the Gemini Enterprise UI before an individual can use it.
Confirmation model
Review OAuth scopes and the live permission screen. Require human confirmation before external writes, sends, publishing or data changes.
Privacy note
CRM records contain personal data and private commercial notes. Apply role-based access, consent rules and human approval before outreach or updates.
Runtime caveat
This runs under Gemini Enterprise – Business edition, a distinct product from the consumer Gemini app or Gemini for Google Workspace. Preview-status connectors can change materially before general availability; recheck the live listing and admin authorisation before setup.

Grok

Verified

Use CRM context for account research, pipeline review and careful lead follow-up. Exact fields and actions depend on the live connection and source-system permissions.

Capabilities
read · search · write
Plan & admin reality
Grok lists this connector (aligned to the Jul 23 2026 in-app catalog enumeration). Business/Enterprise may require admin provisioning. BYO MCP remains available for anything missing.
Confirmation model
Review OAuth scopes and the live permission screen. Require human confirmation before external writes, sends, publishing or data changes.
Privacy note
CRM records contain personal data and private commercial notes. Apply role-based access, consent rules and human approval before outreach or updates.
Runtime caveat
Capabilities can change without notice; recheck the live listing and permission screen before setup. Grok connectors are MCP-based.

Try it with intent

Useful starting prompts.

Use HubSpot to summarise a contact; cite the source records and do not change anything.
Review a deal. Show the proposed result for approval before any external action.

Works in these stacks

Combine it with a purpose.

01
Lead generation & follow-up

Turn interest into organised next steps.